Cheerios Goes Non-GMO

Health 0214 Cheerios Michelle Kim. There’s big news to share. There’s no more GMOs in Cheerios.  On a new page launched over the holiday, General Mills announced that they no longer use genetically modified ingredients in original Cheerios.

“It’s the unique and simple nature of original Cheerios that made this possible – and even that required significant investment over nearly a year. Cheerios’ principal ingredient has always been whole grain oats, and there are no GMO oats.  We use just a small amount of corn starch in cooking, and just one gram of sugar per serving for taste.  So we were able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar. ”

It’s no coincidence that General Mills began investing in non-GMO Cheerios when it did. 

When GMO Inside began in November 2012, we chose General Mills as our first target for using genetically modified ingredients in Cheerios. It all started when General Mills launched a customer feedback Facebook app, only to be flooded with comments from GMO Insiders, causing the whole project to shut down.

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